Film magazine front cover.
1. As my trailer is considered to be an horror I decided to analyse paranormal activity as it results similar to my trailer. movies is very similar in the choices of font, colour and image.
Font: the font used for the movie title and the company credits is very clear and simple. For the paranormal activity the font used was kautiva. The title has been slightly photo shopped and few details have been added. The title is fuzzy, out of focus, static/interference and it can be made with adobe after effects.
Colour and image : in the posters of the movies similar to
Mine, colours are always very dark most of the poster is black and the main picture usually represents a scary shot of the film.
the title is always very visible as it is written with very bright colours. Around the poster there are scary phrase such as “don’t watch it alone !”. colours and images are especially made to transmit a sensation of fear and suspense.
In most of these posters reviews from main newspapers and websites are shown.
Marketing campaign: paranormal activity campaign was structured on for main pillars which enabled the movie to have an incredible success.
· Let consumers dictate distribution. Once "Paranormal Activity" reaches 1 million Demands on its Eventful page, Paramount will release the movie within a reasonable radius of all the fans who demanded the movie by providing their age and zip code
· Don't waste money on large-scale TV campaigns when you can talk directly to your fans. using social media as a marketing vehicle as well as a market-research vehicle.
· Don't create false hype. Ten years ago, "The Blair Witch Project" struck gold with one of the most successful viral movie marketing strategies to date by trying to pass itself as a documentary rather than a fictional horror movie. "Paranormal Activity's" theatrical trailer and TV spots are focused more on marketing the audience's terrified reactions to the movie itself.
· When there are low financial barriers, have fun. "Paranormal Activity" cost a mere $15,000 to produce, with little spent thus far on traditional media, so Paramount stands to recoup any overhead costs thousands of times over if the film catches on with a national audience.
