movie poster is a key element of a movie promotion. posters are mostly placed in very strategic areas where they are ought to be seen. in these areas many possible costumers and viewers can pass by furthemore is it vital that they are attracted by the poster. poster also contribute to the movie promotion as they are often seen around and as a consequence people will often talk about it.
movie posters also helps to identify the movie genre for whoever has not had chance to watch the movie trailer and as a consequence does not know what the movie is about.
film posters can also have the power to make a movie become succesfull and remebered in history. a very good exaple is shining and its poster.
Wednesday, 14 March 2012
Tuesday, 13 March 2012
film poster history and set of rules
Film posters always existed since before the apparition of cinema. Film posters were used by theatres to promote their shows. In the 40’s and 50’s colour was mainly dominating in the poster and the name of the actor was written in big colourful capital letters. In the 60’s and 70’s more space was started to be given to images in the poster most of the images were “painting” representing one of the scenes in the movie. In the 80’s different ways of illustration were introduced but many blockbusters decided to keep the classic “painting” e.g Indiana jones. In the nineties, the compositions with photographic images of the actors clearly prevails on artistic illustrations, graphics research became marginal. The posters are rare to remember, we can mention for example on The Silence of the Lambs or American Beauty.
My genre has a very particular type of posters. The 2 poster which my poster will look mostly alike will be the ones of paranormal activity and grave encounters.
there are set of rules i shall follow in order to enable my poster to be successful and to attract viewers.
Rule 1 : the prevailing colour must be black
Rule2: the title needs to be very visible and of bright colours
Rule 3: there must be an image of the movie as main picture. Possibly the picture of a place rather than a person
Rule 4 : reviews must be introduced in the poster. (e.g “don’t see alone” … “fear is real” etc.)
Rule 5 : credits must be placed at the bottom of the poster.
Thursday, 8 March 2012
how much does a movie magazine charge?
every magazine has advertising. depending on how famous the magazine is, they will be able to charge differemt prices. prices change dpeending on how big , where and what type of advertisment it is.
here is the price list for the magazine empire:
in order for businesses to advertise on newspaers it is important to know the figures of how many people buy and read the magazines. this is the "abc"rating for empire magazine.
PEOPLE WHO BUY THE MAGAZINE MONTHLY : 167,056.
PEOPLE WHO READ THE MAGAZINE (every magazine is generally read by 3 persons) : 501.168.
here is the price list for the magazine empire:
in order for businesses to advertise on newspaers it is important to know the figures of how many people buy and read the magazines. this is the "abc"rating for empire magazine.
PEOPLE WHO BUY THE MAGAZINE MONTHLY : 167,056.
PEOPLE WHO READ THE MAGAZINE (every magazine is generally read by 3 persons) : 501.168.
Tuesday, 6 March 2012
film magazine audience research
The audience for film magazines is usually very wide. It can be from movie actors to movie producers to the viewer or the occasional reader. These magazines are for everyone type of audience but with some preferences towards some type of audience. Most of the film magazines are more addressed to males rather than females this is because most of the time the big blockbusters are action movies such as transformer etc. furthermore as the preferred audience for these movies are males also the newspaper needs to adapt itself. News paper are very important also for the movie industry as the are able , through their reviews, to motivate or demotivate the reader to watch a specific movie. Furthermore the influence that movie magazines have on the audience is fairly big and as a consequence they also play an important role in a movie’s failure or success.
Monday, 5 March 2012
set of rules for the star image.
How is the star image used
the star image in all the front cover is used differently and everytime is different depending on the main topic the newspaper is going to talk about. the star image has a general set of rules in the way it is usually rapresented in the front cover of a magazine.
-the star image is always placed in the centre of the cover.
- it is the only image in the cover
- the magazine title is usually partially covered by the star
-the magazine title is most of the time matching the clolours which the star is wearin
- the background is always very similar with colour of the main star image.
- most of the times the title of the movie is in the middle of the magazine at the bottom of the picture of the star.
Saturday, 3 March 2012
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