movie poster is a key element of a movie promotion. posters are mostly placed in very strategic areas where they are ought to be seen. in these areas many possible costumers and viewers can pass by furthemore is it vital that they are attracted by the poster. poster also contribute to the movie promotion as they are often seen around and as a consequence people will often talk about it.
movie posters also helps to identify the movie genre for whoever has not had chance to watch the movie trailer and as a consequence does not know what the movie is about.
film posters can also have the power to make a movie become succesfull and remebered in history. a very good exaple is shining and its poster.
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